Responsibilities

• Develop and execute full-funnel paid media strategies, driving reach and consideration across potential new subscribers to subscriber retention and re-engagement, ensuring a seamless journey from acquisition to long-term loyalty.
• Create and test paid media initiatives aimed at increasing habit-building behaviors among subscribers, driving repeat engagement with The Washington Post’s content and features.
• Further develop and own the paid media subscriber acquisition strategy, leveraging data-driven insights to optimize campaigns across channels, maximize efficiencies, reduce churn, and drive net subscriber growth.
• Stay up to date on industry trends, best practices, and emerging technologies in the paid media space to integrate new strategies and tactics.
• Guide team members in executing paid media campaigns that nurture reader habits, encouraging sustained interactions with The Washington Post to improve retention.
• Provide a weekly performance update to internal teams and key stakeholders, identifying opportunities to scale efforts or refine strategy for better acquisition outcomes.
• Partner with editorial and newsroom audience strategy teams to implement content strategies that engage high quality audiences and build relationships at each touchpoint through their customer journey.
• Leverage key data insights to inform Paid Media sale and non-sale strategy through always on Direct Response campaigns.
• Exercise a thorough knowledge of the brand and an ability to balance paid media goals with broader company objectives, ensuring a strong connection between marketing efforts and audience loyalty.

Requirements

• Must have both strategy/planning and hands-on-keyboard campaign management experience - ideally across both Social and Search advertising platforms, such as Meta, Reddit, Microsoft Bing, Apple Search, LinkedIn, Google (Search), and YouTube. Experience in app campaigns is a plus.
• A bachelor’s degree in marketing, advertising, journalism, political science, english or communications or a related discipline.
• 4-5 years experience working in digital marketing, advertising, media or publishing.
• Experience leveraging data to make informed decisions is a must. Experience setting up in-platform events and tracking or partnering closely with Ad Ops teams to execute tracking is a plus.
• Experience managing paid marketing campaigns to achieve multiple marketing objectives.
• Demonstrated success with building an audience through social networks.
• Expert in using Tableau and Google Sheets to analyze data.

Preferred

• Experience in app campaigns is a plus.

Benefits

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription