Senior Paid Media Specialist

Franklin, TN (Hybrid)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead paid media across Google, Meta, LinkedIn, and YouTube, owning strategy, execution, and client communication to drive growth.

  • Must-have: 5–7 years of hands-on paid media experience with Google Ads and Meta Ads
  • Standout: Strong ability to translate data into actionable client insights and growth signals

Job Description

Responsibilities

  • Lead the strategy, execution, optimization, and reporting for a portfolio of client accounts across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads
  • Serve as the primary client point of contact — building strong relationships, leading regular performance calls, and proactively communicating results and recommendations
  • Manage and optimize hundreds of thousands of dollars in monthly ad spend with a focus on performance, and growth
  • Conduct ongoing campaign analysis and translate data into clear, actionable insights for clients using everyday language.
  • Develop and execute A/B testing strategies across creative, copy, audiences, and bidding to continuously improve performance
  • Collaborate with the internal creative team to develop high-impact ad creative that converts
  • Stay ahead of platform changes, industry trends, and emerging best practices — and bring that knowledge back to the team
  • Contribute to a culture of excellence, accountability, and continuous improvement

Requirements

  • 5–7 years of hands-on paid media experience, with a proven track record of managing and scaling campaigns across Google Ads and Meta Ads; LinkedIn and YouTube experience is a strong plus
  • Deep understanding of 2026 paid search and paid social strategy, including keyword research, audience targeting, bidding strategies, and conversion optimization
  • Strong analytical skills. You're comfortable in the data, but you know how to tell the story behind the numbers
  • Excellent client communication skills. You’re a natural storyteller & can slow a conversation down and explain complex topics in simple terms, resulting in client trust.
  • A self-starter mentality — you don't wait to be told what to do next; you already know
  • Collaborative by nature and easy to work with — we take the work seriously, not ourselves
  • You’re a great teammate. We’re not looking for the aloof genius, we’re looking for someone interested in working with their coworkers to solve problems, serve our clients well, and have fun along the way.
  • Experience using AI tools to solve complex problems quickly.

Preferred

  • Agency experience preferred, but not required. We’re interested in candidates that know what it means to manage multiple projects simultaneously and manage multiple requests and deadlines.
  • Experience using AI tools to solve complex problems quickly.
  • You’re a great teammate. We’re not looking for the aloof genius, we’re looking for someone interested in working with their coworkers to solve problems, serve our clients well, and have fun along the way.

Benefits

  • Hybrid work model — 1 day/week in our Franklin, TN office
  • Flexible hours within a 7am–6pm window (Monday–Friday), capped at 40 hours/week
  • 3% company match Simple IRA plan
  • QSEHRA health reimbursement
  • 3 weeks paid vacation + 11 paid holidays (yes, including your birthday 🎉)
Upstream Digital Marketing logo

Upstream Digital Marketing

Strategic digital advertising strategies. Focused on driving results for businesses & marketing director partners.

Founded in 2022
Franklin, Tennessee, USA
6 employees (3 in marketing)

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
2 (33% of company)