Senior Paid Media Specialist at Penn Foster Group | USA

Penn Foster Group

Senior Paid Media Specialist

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid media strategy and optimization across social and programmatic channels to meet acquisition targets and optimize CPA/ROAS/CAC.

Own end-to-end paid campaigns across social, programmatic, and emerging platforms.
Must-have: 3+ years managing social and programmatic media.
Standout: Autonomy in daily bid management and budget optimization.

Job Description

Responsibilities

Own end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platforms
Translate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targets
Manage and optimize multi-channel budgets with full accountability for performance outcomes
Develop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pages
Identify scaling opportunities while maintaining efficiency and mitigating channel risk
Analyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiency
Build and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing
Partner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performance
Leverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mix
Ensure proper tracking, attribution alignment, and campaign measurement integrity

Requirements

3+ years of proven experience managing social and programmatic media platforms
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in using social media management tools and analytics platforms.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills with meticulous attention to detail.
Knowledge of current social media trends and emerging platforms.
Deep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management

Preferred

Bachelor's degree in Marketing, Communications, or a related field (preferred).

Benefits

We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.

Penn Foster Group

At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Scranton, Pennsylvania, USA

1.1K employees (64 in marketing)

partners.pennfoster.edu?utm_source=LinkedIn&utm_medium=organicsocial