Senior Paid Media Specialist

Responsibilities

• Campaign strategy and execution. Plan, build, launch, and optimize Meta and Google campaigns around each client’s goals, economics, and customers.
• Budget decisions. Manage allocation and pacing, identify opportunities to scale, and explain the reasoning behind your recommendations.
• Performance analysis. Investigate changes, challenge assumptions, check the underlying data, and turn what you learn into specific actions.
• Creative testing. Develop ideas and briefs informed by customer insights and performance. Build tests with clear hypotheses and a practical plan for evaluating results.
• Client relationships. Lead conversations with a clear point of view. Explain what’s happening, what you recommend, and why. Ask thoughtful questions and follow through.
• Quality. Take responsibility for what goes live, including campaign settings, copy, creative, offers, links, and tracking. Catch issues early and make sure they get resolved.
• Better ways of working. Put new tools and approaches into practice, improve how work gets done, and share what you learn with the team.

Requirements

• A track record of personally managing paid media accounts and improving results.
• Strong hands-on experience with Meta Ads and Google Ads, including campaign setup, optimization, budget management, and troubleshooting.
• Experience developing creative testing plans and translating performance findings into better messaging and creative direction.
• A solid understanding of conversion tracking, attribution, and measurement.
• Confidence managing multiple client accounts and leading client calls.
• Clear, thoughtful written and verbal communication.
• Practical experience using AI to get work done, with examples you can walk us through.

Preferred

• Ecommerce and DTC experience is especially valuable, including familiarity with Shopping, Performance Max, Merchant Center, and product feeds.
• Experience growing lead-generation businesses is welcome, too.