Responsibilities

• Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities (campaign motions, product initiatives, renewal/upsell support, and sales plays) to drive awareness → engagement → early sales pipeline progression.
• Translate campaign goals and account segments into channel plans, including always-on programs, bursts, and retargeting sequences.
• Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate.
• Establish and maintain paid media standards and best practices across naming conventions, UTM governance, testing frameworks, and documentation.
• Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization.
• Own account list processes, audience matching, creative rotations, bid/optimization strategies, and landing-path alignment.
• Coordinate with Sr. Marketing Campaign Managers to align paid activation with campaign timelines, messaging, and account priorities.
• Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities.
• Design and run structured experiments (audience, creative, offer, format, landing path) and turn learnings into repeatable playbooks.
• Identify process and system improvements that increase performance and operational efficiency.

Requirements

• Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase.
• Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic.
• Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story.
• Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA.
• Strong stakeholder management and communication skills, including presenting performance insights and recommendations.
• Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent practical experience).
• 7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization.
• Experience partnering cross-functionally with campaign managers, ops, analytics, and web teams to drive measurable outcomes.

Preferred

• Experience connecting paid performance to pipeline stages and account outcomes using CRM/MA + BI tooling.
• Advanced Demandbase experience (intent, account identification, targeting, integrations).
• Experience supporting enterprise motions such as expansion, adoption, renewals, and product initiatives without relying on net-new lead capture.

Benefits

• Healthcare, life insurance and disability benefits
• 401(k) plan and company match
• Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work.