Responsibilities

• Plan, build and manage paid campaigns across Google (Search, Shopping, Performance Max, YouTube), Meta (Facebook and Instagram) and TikTok.
• Own paid media budgets, pacing and forecasting to hit revenue and ROAS goals.
• Set up and maintain conversion tracking, pixels, server-side tracking, UTMs and attribution so results are accurate.
• Analyze performance daily and weekly, and optimize bids, budgets, audiences and creative based on the data.
• Run structured creative and audience tests, and share what's working with the creative team.
• Write clear creative briefs and give practical feedback on ad creative and landing pages.
• Align campaigns with product launches, seasonal demand, promotions and inventory levels.
• Build weekly and monthly reports with clear insights, actions and expected impact.
• Use AI tools and platform automation to work faster and improve results.
• Partner with the Digital Marketing, Creative, E-commerce and Sales/Data teams on full-funnel strategy.

Requirements

• 5+ years of hands-on paid media experience managing Google, Meta and TikTok campaigns directly, not only through agencies.
• A track record of growing revenue and improving ROAS for an e-commerce or DTC brand.
• Strong knowledge of conversion tracking, pixels, server-side tracking, UTMs and attribution.
• Strong analytical skills with Google Analytics (GA4), platform dashboards and Excel/Google Sheets.
• Experience running structured creative and audience tests.
• Able to explain campaign setup, decisions and results clearly and simply.
• Experience managing significant monthly ad budgets.

Preferred

• Experience with Shopify and DTC consumer products is a strong plus.
• Experience with Amazon Ads or TikTok Shop GMV Max is a plus.
• Experience with outdoor tools or home and garden products is a plus.