Responsibilities

• Develop and execute multi-channel paid media strategies aligned with client business and performance goals.
• Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
• Make informed decisions about budget allocation across channels based on campaign performance and overall business objectives.
• Analyze campaign and business performance to determine where media investment should increase, decrease, or shift.
• Optimize campaigns for metrics such as ROAS, CAC, CPL, CPA, conversion volume, and overall business performance.
• Build, launch, troubleshoot, and optimize campaigns directly within advertising platforms.
• Evaluate performance across channels rather than viewing Google, Meta, and other platforms in isolation.
• Use campaign data to identify opportunities, diagnose performance issues, and make recommendations.
• Build and maintain reporting using Excel, Google Sheets, Looker Studio, Tableau, Power BI, or similar tools.
• Work directly with clients to communicate performance, recommendations, strategy, and results.

Requirements

• Strong hands-on experience with Google Ads / paid search AND Meta Ads / paid social.
• Experience developing and executing multi-channel paid media strategies.
• Demonstrated ability to make strategic budget allocation decisions across multiple paid media channels.
• Experience managing meaningful paid media budgets and making decisions that directly impact campaign and business performance.
• Current or recent hands-on experience working directly inside advertising platforms — not solely managing people or agencies that execute campaigns.
• Strong analytical and quantitative skills.
• Advanced comfort with Excel or Google Sheets, including functions such as pivot tables, VLOOKUP/XLOOKUP, or similar tools.
• Experience working with reporting and visualization platforms such as Looker Studio, Tableau, or Power BI is a plus.
• Ability to interpret campaign data independently and translate it into actionable recommendations.
• Strong client communication and presentation skills.

Preferred

• YouTube
• Display advertising
• Programmatic
• CTV
• Full-funnel performance marketing
• Attribution and measurement

Benefits

• Unlimited PTO
• Health, dental, and vision insurance available
• 401(k) available
• Home-office supplies provided
• Annual company retreats
• Fully remote work environment
• Small, highly technical team with a flat organizational structure
• Significant ownership across strategy, execution, analytics, reporting, and client communication