Senior Advertising Manager, Retail Media Paid Search

Responsibilities

• Inform strategy, planning, and own execution for clients’ Paid Search advertising campaigns
• Build, maintain, and report on search campaigns aligned to client goals
• Optimize and maintain campaigns, including analyzing current results to inform tactical changes
• Collaborate across internal account teams, external client teams, and retailer media group stakeholders to maximize performance
• Serve as a strategic advisor on holistic retail media strategies inclusive of search, programmatic display (e.g., AMZ DSP, DV360, TTD), and paid social (e.g., Meta)
• Guide clients and teams through clear and concise communication, both written and verbal
• Apply strategic thinking, adaptability, and insightful analysis to identify areas of opportunity and deliver optimized results
• Provide weekly reporting with analysis and insights of prior week’s activity and campaign results-to-date

Requirements

• 4–5+ years of experience managing retail Paid Search campaigns across retail media networks (ex. Amazon, Walmart Connect, Criteo, Instacart, or similar retail media networks)
• Must have hands-on experience executing campaigns on Walmart or Amazon
• Enjoys fast-paced, changing environment with evolving challenges
• Strategic thinker capable of analyzing search performance data to refine campaign execution
• Self-starter with a drive to innovate and improve processes and results
• Experience managing multiple stakeholders and achieving consensus on goals and objectives
• Ability to take ownership and work autonomously with little supervision
• Strong multitasking skills with ability to prioritize and organize multiple projects
• Exceptional attention to detail with ability to connect small changes to larger performance outcomes
• Ability to translate large amounts of performance data into concise and actionable takeaways

Preferred

• Experience developing Paid Search advertising strategies across multiple retailers (e.g., Walmart, Sam’s Club, Amazon, Target, Kroger)
• Experience with holistic strategy in account management or as a strategic advisor , inclusive of search, display (Amazon DSP, DV360, TTD), and social (ex. Meta)
• 1–2 years of people management experience

Benefits

• Our robust benefits package was created to help support employees physically, financially, and emotionally through life’s big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!