Senior Paid Media Manager

Responsibilities

• Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
• Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
• Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
• Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations.
• Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
• Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
• Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals.
• Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Requirements

• Bachelor's degree in Marketing or equivalent business experience.
• 3–5 years of hands-on experience managing PPC campaigns at scale, working independently.
• Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end — account structure, budget ownership, and testing frameworks.
• Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
• Experience managing budgets exceeding $2Mil
• Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
• Comfortable operating with full autonomy in a fast-paced environment with minimal oversight

Benefits

• Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
• Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
• 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
• Multiple PPO Medical Plans, as well as HDHP eligible plan.
• Dental Coverage
• Vision Coverage
• Company Paid Life Insurance
• 401K with a generous employer match
• Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
• Free Legal Services