Senior Paid Media Manager, Hotels & Hospitality (Contract) at Tiger Tracks | Winter Park, FL

Tiger Tracks

Senior Paid Media Manager, Hotels & Hospitality (Contract)

Winter Park, FL (Remote)

Salary Not AvailableSenior Level3+ years expContract

Posted 1 month ago

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Job Summary

Own the hotel metasearch and paid media mix, coordinating bids, feeds, and connectivity across Google Hotel Ads and a set of metasearch partners to drive direct bookings while protecting rate parity.

Channel Ownership: Manage metasearch spend, feed accuracy, and partner integrations to maximize direct-booking performance.
Measurement & Reporting: Instrument with GA4/GA4 conversions, GTM, and Looker dashboards to connect spend to bookings and ROAS.
Experimentation & Planning: Lead a structured test-and-learn roadmap and monthly pacing with clear readouts for stakeholders.

Job Description

Responsibilities

Manage Google Hotel Ads end to end: property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar).
Run TripAdvisor Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance.
Manage Trivago CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized.
Operate Kayak managed campaigns, apply bid modifiers, and tune device and market-level performance.
Set up and manage HotelsCombined (Wego) campaigns with market-level bidding and rate parity monitoring.
Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube. Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores.
Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs. Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting.
Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.
Own monthly planning, pacing, and forecasting across all paid channels.
Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics.

Tiger Tracks

Tiger Tracks is a digital marketing agency with 20+ years combined experience working at Google amongst its founding team. At Google we managed the ad campaigns for the highest-spending brands in the world (Verizon, Etsy, Dell, Snapchat, AT&T, Under Armor, etc..), and now help select companies improve digital marketing performance. Tiger Tracks' CEO was formerly Chief Growth Officer for a venture-backed company where he leveraged digital marketing to scale the business to over a $350MM valuation, and now uses these learnings to help the early-stage companies that partner with TigerTracks. About the Tiger Tracks free Marketing Audit: Tiger Tracks is happy to offer its signature free digital-marketing audit to businesses in its network. During the audit we deep-dive your current digital marketing setup to identify gaps, highlight untapped opportunities, and provide a customized plan to improve performance. It makes for highly useful analysis at no cost. Typical outcomes of our audits include uncovering significant wasted ad spend due to incorrect targeting/settings, improving conversion rates of ad creative and landing pages, fixing key tracking issues, and more. As a result, companies are often able to reduce their CaC by more than 50% while materially increasing ads-driven revenue due to the actionable insights from our audit. Please reach out directly over LinkedIn, or to cliff@tigertracks.ai, and we'll be happy to schedule an introductory call.

Palm Beach, Florida, USA

39 employees (13 in marketing)

www.tigertracks.ai