Senior Paid Media Manager (Google Ads, Meta & Paid Search)

Houston, TX (Hybrid)

$75K/yr – $110K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross channel paid media execution for multi account e commerce clients. Build, launch, and optimize Google Ads and Meta campaigns while managing budgets to target CPL and ROAS; stay on top of platform changes and test new tactics.

  • Ownership of paid search, shopping and social campaigns across multiple platforms.
  • Measurement stack and reporting: set up conversion tracking and deliver client-ready results.
  • Landing page recommendations and CRO collaboration to lift conversions.

Job Description

Responsibilities

  • Build, launch, and optimize Google Ads campaigns across Search, Performance Max, Shopping, Display, Video, and Local Services Ads (LSA)
  • Manage Google Shopping campaigns and product feeds in Merchant Center for e-commerce clients
  • Build and manage paid social campaigns in Meta (Facebook/Instagram), including lead-gen and retargeting
  • Run campaigns on other platforms as client needs call for it (Microsoft Ads, LinkedIn, YouTube, TikTok)
  • Own monthly budgets across multiple client accounts and platforms, and manage spend toward agreed cost-per-lead and ROAS targets
  • Set up and maintain accurate conversion tracking using Google Tag Manager, Google Analytics 4, and call tracking
  • Run keyword research, competitor analysis, audience strategy, and ad copy testing
  • Build clear, client-ready reporting in Looker Studio (or similar) and present results on client calls
  • Manage landing page recommendations and work with our web team to improve conversion rates
  • Spot problems early, diagnose them, and fix them before the client has to ask

Requirements

  • 5+ years managing paid media, with deep Google Ads experience, ideally agency-side or across multiple accounts at once
  • Hands-on experience building and optimizing Meta (Facebook/Instagram) campaigns
  • A track record you can point to: improved CTR, lower cost per acquisition, more conversions
  • Strong with conversion tracking and the full measurement stack (GTM, GA4, call tracking)
  • Comfortable owning budgets and making spend decisions without hand-holding
  • Confident on client calls and able to explain results in plain language
  • Detail-oriented and organized enough to keep several accounts healthy at the same time

Preferred

  • Google Ads certification and/or Google Partner experience
  • Local Services Ads (LSA) experience
  • Experience with home services, roofing, restoration, or other local lead-gen verticals
  • E-commerce paid media experience (Shopping, Merchant Center, ROAS-driven accounts)
  • LinkedIn, TikTok, or YouTube advertising experience
  • Looker Studio dashboard building
  • Bilingual (English/Spanish)

Benefits

  • Real ownership of your accounts and the strategy behind them
  • A team that values clean execution and honest reporting
  • Direct access to leadership, short feedback loops, no corporate layers
  • Hybrid schedule with 2–3 days in our Houston office
  • Growing book of business with room to grow into a leadership role