Responsibilities

• Own paid media strategy, budget, and pipeline/SAO targets across paid search, paid social, and programmatic/display — reporting on performance from click to lead to opportunity to closed revenue, not just cost per lead or CTR.
• Build and lead the experimentation roadmap: a structured testing agenda across creative, copy, offers, audiences, and landing pages, with clear hypotheses, success metrics, and readouts.
• Manage paid search channels (Google Ads, Microsoft Ads), working closely with agency partners to optimize programs, improve cost efficiency, and generate quality pipeline.
• Plan, launch, and manage paid social and programmatic/display campaigns across channels (LinkedIn and others) to drive demand and pipeline.
• Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging to lift conversion at every funnel stage.
• Partner with campaign and creative teams to develop and test ad copy and creative that's engaging, conversion-focused, and resonates with our ideal customer profile (ICP).
• Manage relationships with external agencies and vendors, setting clear goals, reviewing performance, and holding partners accountable to results.
• Use AI tools to automate reporting, campaign builds, and testing analysis, freeing the team to spend more time on strategy and experimentation.
• Partner closely with ABM and sales development to align paid programs with target account strategies, accelerate lead-to-opportunity conversion, and hit shared pipeline goals.
• Analyze full-funnel paid media and test performance — from clicks and leads to sales opportunities and pipeline — turning results into a prioritized testing and optimization backlog.

Requirements

• 7+ years of paid media, performance marketing, or growth marketing experience, with a track record of owning budget and hitting pipeline or revenue targets, plus experience managing a person, program, or agency team.
• A pipeline-first mindset: you measure paid programs by the sales opportunities and revenue they generate, not just leads or CTR, and you partner with sales to prove it.
• A rigorous experimentation mindset, with hands-on comfort designing, running, and interpreting A/B and multivariate tests.
• Deep hands-on expertise running SEM, paid social, and programmatic/display campaigns at scale.
• Experience managing external agencies or vendor relationships, including setting KPIs and holding partners accountable.
• A creative, curious mindset, with hands-on comfort using AI tools to automate workflows and speed up testing analysis.
• Experience building or optimizing landing pages and conversion funnels, with working knowledge of CRO principles and tooling.
• Working knowledge of account-based marketing (ABM) strategy and execution.
• Strong analytical skills and comfort working in marketing analytics or attribution tools.
• Experience with digital experience analytics (DXA) platforms (e.g., Contentsquare or similar) to diagnose friction, uncover test hypotheses, and validate impact beyond standard funnel metrics.

Preferred

• B2B SaaS or technology marketing background.
• Experience with marketing automation platforms (e.g., Marketo).
• Familiarity with 6sense or other ABM and intent-data platforms.
• Experience with programmatic/DSP platforms (e.g., The Trade Desk).

Benefits

• Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost.
• We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
• Generous employee stock purchase plan.
• Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.
• All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.