Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Senior Paid Media Manager
USA
$134K/yr – $201K/yrSenior Level8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end demand generation across channels to build and convert pipeline in a B2B SaaS/CPaaS context.
- Own multi-channel demand gen programs that create new leads and opportunities.
- Must-have: 8+ years in B2B SaaS/CPaaS demand gen with proven results.
- Standout: Experience scaling marketing automation and CRM integrations for measurable impact.
Job Description
Responsibilities
- Develop and execute demand generation activities across various channels to drive new leads (e.g. ABM, email, digital marketing, content marketing, webinars, joint-marketing activities, etc.)
- Strategise and drive nurturing campaigns for existing database of leads to increase overall pipeline
- Own content and editorial calendar to support demand generation efforts
- Own the marketing prospect database and improve the size and quality of marketable contacts
- Develop demand generation marketing playbooks and automate systems that can be measured and scaled
- Collaborate with product marketing, product managers and sales teams to develop and distribute marketing materials to drive awareness and interest
- Manage marketing automation system and integration with CRM to ensure lead capture, lead actioning and lead flow to sales and attribute campaign success
8x8
8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity.
