Responsibilities

• Campaign and Platform Ownership: Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin; stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
• Ad Building: Own the creation, management, and optimization of paid social media advertisements; Develop and implement ad copy and creative content that aligns with campaign objectives; Ensure that all ads meet platform guidelines and brand standards.
• Data Analysis: Analyze campaign performance data to identify trends, insights, and areas for improvement; Generate regular reports on key metrics such as CTR, conversion rates, and ROAS; Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team.
• Quality Assurance: Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials; Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.
• Ad Creative: Coordinate with the performance creative team to develop compelling ad visuals and strategy that resonate with target audiences; Provide feedback and suggestions to the creative team to enhance ad effectiveness; Ensure creative assets are received and launched in accordance with campaign deadlines.
• Campaign Management: Manage and optimize campaigns across all owned channels; Implement targeting strategies to reach the desired audience segments; Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.
• Strategic Planning: Contribute to the development of campaign strategies and media plans; Participate in brainstorming sessions to generate innovative ideas for campaign improvement; Assist in the research and identification of new advertising opportunities and platforms; Demonstrate depth in creative analysis frameworks to identify what's working, what's not, and why.
• External Partner Communication: Serve as the main point of contact for external ad partners and agencies for owned channels; Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.