Responsibilities

• Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
• Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
• Own the creation, management, and optimization of paid social media advertisements.
• Develop and implement ad copy and creative content that aligns with campaign objectives.
• Ensure that all ads meet platform guidelines and brand standards.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team
• Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
• Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

Requirements

• 5+ years of DTC Paid Media Buying and Growth Marketing experience
• Expertise in media buying across Meta, TikTok, Snapchat, Twitter/X, and AppLovin
• DTC ad agency experience and/or in-house experience at a $100M+ DTC brand, a plus
• Familiarity with third-party analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4
• Strong knowledge of incrementality, lift testing, and spend scaling
• Exceptional analytical skills with experience building and presenting performance reports
• Experience in audience segmentation, retargeting strategies, and A/B testing
• Strong communication and collaboration skills
• Proficiency in GSuite, Notion, Slack, and Loom for day-to-day productivity, documentation, and async communication

Preferred

• DTC ad agency experience and/or in-house experience at a $100M+ DTC brand, a plus