Senior Paid Media Buyer

Responsibilities

• Plan, launch, and manage every Marketeam.ai campaign on Meta and Google: Search, Performance Max, YouTube, Demand Gen, Advantage+, and lead campaigns.
• Own budgets and forecasts. Know where every dollar goes and what it returns.
• Scale winners with discipline: vertical budget increases, horizontal duplication into new audiences, and new placements when the numbers hold.
• Build the creative testing engine with design and content: hooks, angles, formats, UGC, and video.
• Partner with the sales team so every lead is tracked from first click to closed deal in HubSpot.
• Partner with Customer Success Managers on mid-market and enterprise accounts where paid media is the constraint.
• Audit client Meta and Google accounts and write clear, prioritized fixes.
• Join client strategy calls, QBRs, and renewal reviews to explain what is working and what comes next.
• Set the plan, review the work of our AI agents and specialists, and raise the bar on quality.
• Track every major change in Meta and Google, and know what it means before our competitors do.

Requirements

• 7 or more years of hands-on media buying on Meta and Google. You build and run campaigns yourself, not just manage people who do.
• You have managed $500,000 or more a month in combined spend, with results you can show in the ad accounts.
• Deep command of Meta: campaign structure, Advantage+, audiences, creative testing, scaling, and Conversions API.
• Deep command of Google: Search, Performance Max, YouTube, Demand Gen, bidding strategies, and enhanced and offline conversions.
• You live in the numbers: CPA, CAC, ROAS, pipeline, LTV, and incrementality.
• You can explain results to a CMO or CFO in plain language and defend your plan.
• Experience with B2B lead generation, ideally SaaS, and with DTC or ecommerce brands.

Preferred

• Agency experience across many accounts and verticals.
• LinkedIn, TikTok, YouTube, or Microsoft Ads experience.
• Experience with AI tools for creative, bidding, or reporting.
• HubSpot, GA4, and Google Tag Manager experience.

Benefits

• Benefits: Health, dental, and vision, unlimited PTO, employee equity pool, $1,500 annual learning budget