Responsibilities

• Develop, launch, and manage full-funnel Meta ad campaigns across TOF prospecting, MOF, BOF retargeting, and retention objectives.
• Own daily optimizations at both granular (ad, ad set) and high-level (campaign, account) viewpoints.
• Leverage deep understanding of Meta's Andromeda ranking system to optimize ad delivery, auction competitiveness, and signal quality.
• Structure campaigns and ad sets to work with Andromeda's ML-driven optimization, including strategic use of Advantage Plus campaigns, broad targeting, and signal enrichment.
• Continuously test and refine bidding strategies, audience segmentation, and conversion events to maximize ROAS and reduce CPA.
• Diagnose CPM spikes, fatigue, and audience saturation in real time.
• Hold a kill rule for losing ads and stick to it.
• Stay current on Meta platform changes, algorithm updates, and beta features. Proactively adapt strategies, including the practical impact of the 2026 attribution overhaul.
• Set the creative bar for the brand on Meta. Direct the creative team and external production partners on hooks, formats, angles, and concepts that actually convert.
• Own the creative testing roadmap. Decide what scales, what refreshes, and what gets killed.
• Translate platform signal into briefs that compound into repeatable winners.
• Build and write creative briefs independently, translating performance data and strategic priorities into clear direction for designers, editors, and content creators.
• Analyze creative performance to identify winning concepts, hooks, formats, and messaging themes across the full funnel.
• Maintain a creative testing framework with clear hypotheses, naming conventions, and documentation.
• Monitor creative fatigue and proactively plan refresh cycles to sustain performance.

Requirements

• 5 or more years of hands-on experience managing Meta Ads at scale ($500K+ per month in spend), with at least 2 years leading or directing other paid social or creative team members.
• You have personally managed Meta spend at scale on a single brand as an employee, not as an agency manager. You speak in specific numbers unprompted. CAC, ncROAS, spend, hit rate, frequency, CPM, CVR.
• Strong working knowledge of Meta's Andromeda ad ranking system and how it impacts delivery, auction dynamics, and performance optimization.
• Demonstrated ability to lead creative on Meta. You can brief a strategist, an editor, or a UGC creator with equal clarity, and you have strong opinions about what makes an ad work versus what makes it pretty.
• Proficiency in DOMO for building dashboards, creating data flows, and generating automated reports.
• Advanced analytical skills with comfort working across large data sets to extract meaningful insights.
• Experience with Shopify and e-commerce attribution models. Experience with Rockerbox, Triple Whale, Northbeam, or similar MTA platforms preferred.
• Strong understanding of full-funnel paid media strategy in a DTC environment.
• Knowledge of complementary paid channels (TikTok Ads, Google Ads, Snapchat Ads) a plus.
• Comfortable in a fast-paced, high-growth DTC environment where priorities shift quickly.
• Willingness and ability to travel to Miami HQ on a quarterly or monthly basis as needed.

Preferred

• Highly analytical, structured thinker who turns data into action.
• Speaks in specific numbers unprompted.
• Understands that CAC is an output, not a constraint, and works with retention, CRO, and lifecycle teams to move CAC ceilings up.
• Strong follow-through and accountability. Owns outcomes, not just tasks.
• Clear communicator who drives alignment across teams.
• Bias for action. Solves problems before they become blockers.
• Comfortable owning budgets, leading creative direction, and pushing teams for deliverables.
• Creative eye with the ability to spot winning content before the data confirms it.
• Collaborative mindset. Sees themselves as part of a team, not just a channel owner.
• Energized by scaling profitable growth and outpacing the competition.
• Love of fashion and style, and strong understanding of the GLD customer.

Benefits

• Standard GLD benefits package.