Senior Meta Strategist at GLD | Miami, FL

GLD

Senior Meta Strategist

Miami, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end Meta ad operations with Andromeda ML to drive full-funnel performance, balancing creative direction, real-time optimization, and rigorous data storytelling for leadership.

Meta Campaign Ownership across TOF to retention, daily optimization, and signal-driven delivery.
Creative leadership and testing roadmap to scale winning concepts and reduce fatigue.
Data and attribution discipline with DOMO dashboards, Rockerbox MTA, and actionable insights for budget moves.

Job Description

Responsibilities

Meta Campaign Management and Andromeda Optimization
Develop, launch, and manage full-funnel Meta ad campaigns across TOF prospecting, MOF, BOF retargeting, and retention objectives.
Own daily optimizations at both granular (ad, ad set) and high-level (campaign, account) viewpoints. Your daily pulse on the account is muscle memory, not a weekly report.
Leverage deep understanding of Meta's Andromeda ranking system to optimize ad delivery, auction competitiveness, and signal quality.
Structure campaigns and ad sets to work with Andromeda's ML-driven optimization, including strategic use of Advantage Plus campaigns, broad targeting, and signal enrichment.
Continuously test and refine bidding strategies, audience segmentation, and conversion events to maximize ROAS and reduce CPA. Diagnose CPM spikes, fatigue, and audience saturation in real time.
Hold a kill rule for losing ads and stick to it. Ship imperfect ads on Thursday over perfect ads next Tuesday.
Stay current on Meta platform changes, algorithm updates, and beta features. Proactively adapt strategies, including the practical impact of the 2026 attribution overhaul.

Creative Strategy and Direction
Set the creative bar for the brand on Meta. Direct the creative team and external production partners on hooks, formats, angles, and concepts that actually convert.
Own the creative testing roadmap. Decide what scales, what refreshes, and what gets killed. Translate platform signal into briefs that compound into repeatable winners.
Build and write creative briefs independently, translating performance data and strategic priorities into clear direction for designers, editors, and content creators.
Analyze creative performance to identify winning concepts, hooks, formats, and messaging themes across the full funnel.
Maintain a creative testing framework with clear hypotheses, naming conventions, and documentation.
Monitor creative fatigue and proactively plan refresh cycles to sustain performance. Creative volume is your weapon.

Data Analytics, Attribution, and DOMO Reporting
Build and maintain DOMO dashboards to track Meta performance across KPIs including ncROAS, MTA CAC, baked ROAS, contribution profit, CTR, hook rate, hold rate, and thumbstop ratio.
Operate to Rockerbox MTA data surfaced in Domo as the attribution source of record. Triangulate platform ROAS with incrementality tests run in partnership with the BI team.
Conduct deep-dive analyses on campaign, ad set, ad, and creative-level performance to surface insights and inform budget allocation.
Create automated reporting workflows within DOMO that integrate Meta Ads data with Shopify revenue and attribution data.

Leadership and Communication
Present weekly and monthly performance reports to leadership with clear narratives, trend analysis, and recommended actions. Vanity metrics do not show up in your reports.
QA data pipelines and ensure accuracy of metrics across platforms and reporting tools.

GLD

GLD – Winning Together Through Innovation and ImpactIn 2015, Christian Johnston and his childhood friends turned a dream into reality: designing bold, high-quality jewelry that inspires self-expression. What started in a Pittsburgh basement is now a global brand, headquartered in a 12,000-square-foot facility in Miami, with millions of customers worldwide and collaborations with the world’s top athletes and entertainers.At GLD, winning together defines who we are. Our success comes from a culture of grit, accountability, and relentless drive, where every team member’s contribution matters. Like a championship team, we push boundaries, solve challenges, and celebrate wins—all while having fun along the way.We’ve partnered with icons like ASAP Rocky, Carmelo Anthony, Paul Pogba, and organizations like the NBA and NFL, cementing our place at the intersection of fashion and culture. These collaborations are a testament to the authentic connection we have with those shaping the world.Our team operates in a fast-paced, high-performance environment where creativity and innovation thrive. We reward talent and results, providing mentorship and leadership opportunities designed to help employees grow and excel. Double-digit growth, expansion into 100+ countries, and world-class partnerships are just part of the success story you’ll help write.Recognized as a Top Workplace, GLD is a platform for career success and global impact. If you’re passionate about pushing creative boundaries and delivering excellence, GLD is where your hard work turns into legacy.Join us. Let’s keep winning forward.Learn more at www.gld.com

Founded in 2015

Miami, Florida, USA

103 employees (24 in marketing)

www.gld.com