Responsibilities

• Actively participates in campaign measurement kickoff meetings with strategists, client leadership, and creative team members.
• In partnership with more senior members of the Measurement and Advanced Analytics department, develops measurement plans prior to campaign activation to outline the key performance indicators for the campaign, goals, and any other measurements to ensure visibility into performance.
• Analyzes client campaigns by partnering with digital strategists, client leaders, and other cross-functional team members to deliver our clients with actionable insights regarding performance of campaign and return on investment.
• Monitors client campaign pacing to ensure proper delivery and spend in accordance with client campaign plans. Works closely with biddable and strategist teams to ensure spend is on track and accurate, outlines deviations from plan so team can proactively adjust as necessary.
• Works directly with our clients to communicate how campaigns performed and develops business level impact (ROI) whenever possible. Partners with our client leadership and clients themselves to gain access to sales data in order to conduct correlations with media programs whenever possible.
• Creates data pipelines in thread® along with custom dashboards to deliver insights
• Conducts ad-hoc analysis and reporting projects when needed.
• Verifies impressions/view/click totals from vendors against ad-server totals to ensure accuracy in reporting and outline any anomalies or variances.
• Works closely with external measurement partners including those who focus on sales measurement (Nielsen NCS), in-store traffic (Placed/Foursquare, Cubeiq), and brand equity (Lucid, Facebook, YouTube).
• Serves as a go-to resource for measurement best practices, dashboarding & visualization capabilities, and helps act as an administrator for our data platform thread®

Requirements

• Minimum 3 years’ experience focused on analytics, digital marketing, or retail sales
• Thorough working knowledge of digital disciplines including, but not limited to websites, mobile sites/apps, social media, SEO, SEM, banner advertising, digital coupons, digital video, content marketing, etc.
• Experience with digital analytics & attribution tools (ex. Google Analytics, Tableau, Datorama)

Preferred

• Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline
• Shopper marketing and/or media trafficking experience is preferred
• Collaborative professional who appreciates working in a team atmosphere