Senior Media Relations Strategist, Lifestyle at MBOOTH DESIGN LTD | New York City, NY | $81K/yr – $100K/yr

MBOOTH DESIGN LTD

Senior Media Relations Strategist, Lifestyle

New York City, NY (Hybrid)

$81K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own earned media strategy and client-facing leadership for a multi-vertical PR practice, balancing strategic pitching with relationship-building while mentoring junior teammates and exploring new business growth.

Growth & Coverage: Shape tentpole and news engine plans, drive coverage, craft materials, and pitch key reporters with strong media contacts.
Client & Team Leadership: Be the day-to-day client contact for earned media and mentor teammates on pitching and reporter relations.
Strategy & Proactive Ideation: Translate client programs into media-first ideas and seek cross-functional opportunities to elevate work.

Job Description

Own media relations across consumer verticals, lead earned media strategy and client-growth opportunities, and mentor the team while staying ahead of trends and reporter networks.

Growth & Coverage: Curate media strategies for tentpoles and news engine plans, drive coverage, draft materials, and pitch reporters with key media contacts.
Client & Team Leadership: Serve as day-to-day client contact, lead earned-media communications, and mentor junior teammates on pitching and relationship building.
Strategy & Proactive Ideation: Understand client programming and participate in brainstorming to develop proactive, media-first ideas and cross-functional collaborations.
New Business & Growth: Lead portions of new business opportunities and identify organic growth within accounts.
Industry Insight & Events: Provide deep understanding of trends and competitive landscape and staff media events, liaising with contacts on-site.

Requirements

5-6 Years of earned media experience on the agency side
Bachelor’s Degree
Thorough understanding of earned media relations and relationships with key contacts across industries
An understanding of GEO, AI, and emerging media platforms
Ability to work independently and multi-task in a team environment
Creative, strategic thinking skills
Strong attention to detail
Positive and flexible attitude
Solution-oriented mindset
Advanced writing, editing, and research ability

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits