Senior Media Planner

Responsibilities

• Partners with Associate Director, as needed, to develop and implement media strategies
• Seeks advice and counsel from SVP, Integrated Planning (SVIP), for proper development of integrated media briefs, objectives & strategies to ensure a strong foundation on which to build an integrated plan.
• Develops and implements integrated media strategies—partnering with the Associate Director, and SVIP.
• Manages the day-to-day strategic media planning activities for assigned account(s) while engaging oversight and support of Assoc Director, when necessary.
• Collaborates with the Integrated Media team and agency cross-functional teams on the development of integrated media campaign strategies and tactical considerations for clients, and be able to speak to the unique ways different strategies and tactics work within a campaign structure
• Uncovers / understands client objectives, challenges and needs as it pertains to Integrated Media
• Responsible for Integrated Media brief co-development, strategic approach, vendor/partner/publisher proposal evaluation & negotiation, media recommendation development, and presentation to clients
• Responsible for campaign oversight; inclusive of, but not limited to regularly reviewing performance with analytics team, optimizations, implications, tracking of the budget and media spends & ensuring proper billing
• Develops strong knowledge of the changing media landscape by networking, meeting with and building relationships with new vendor / partners, etc.; understanding the benefits between working with different vendors and be able to clearly provide strategic rationale for all vendor recommendations
• Develops & shares media POV’s as needed (both internally & client facing)

Requirements

• Education: bachelors degree from an accredited four-year college or university preferred
• 4+ years of relevant media planning experience required; 2+ years in a media planning role
• Demonstrates knowledge of both offline and online media and analytics
• Demonstrates experience with shopper marketing
• Demonstrates knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations etc.
• Demonstrates understanding of media planning, negotiation, implementation, and performance analysis
• Experience writing and selling in proposals/plans for integrated media efforts

Benefits

• Hybrid Work Environment
• Medical, Dental & Vision Benefits
• 401K Contributions
• Flexible PTO Policy & Generous Holiday Schedule
• Rewards & Recognition Program
• Bonus Eligibility
• Summer Hours
• Parental Leave