Responsibilities

• Shape the onX Fish Media Brand
• Define and own the media and editorial vision for onX Fish across social, video, audio, and emerging channels—including the stories, formats, voices, and cultural spaces where the brand can provide distinctive value to anglers, in alignment with broader Fish brand and marketing strategy.
• Define the role of each channel and build programming that feels native to the platform while creating a recognizable onX Fish identity across the ecosystem.
• Translate brand, product, audience, and business priorities into media that anglers genuinely want to spend time with—not just promotional content.
• Make informed tradeoffs across channels, formats, programming, talent, and emerging opportunities, using audience insight, performance data, business priorities, and available resources to determine where onX Fish should invest, experiment, or stay focused elsewhere.
• Turn seasonal fishing behavior, audience insights, product moments, and cultural trends into recurring formats, franchises, timely storytelling, education, entertainment, and community content.
• Own the editorial rhythm from planning through publishing and learning, creating briefs and frameworks that enable great work from Creative, creators, ambassadors, and other contributors.
• Explore podcasts, audio, video, and emerging formats, identifying where onX Fish should lead, experiment, or stay focused elsewhere.
• Build a scalable approach for Field Reps and regional experts to surface the people, places, traditions, and conversations that make their fishing communities distinctive—while strengthening a cohesive national brand.
• Shape how onX Fish participates in the places anglers already gather online, from comments and groups to creator communities and emerging spaces.

Requirements

• 7+ years of experience in organic social, media, content, or editorial marketing, with a track record of building and growing a distinctive brand presence across multiple channels.
• Hands-on experience owning social and media strategy across platforms such as Instagram, TikTok, YouTube, Facebook, and/or podcasts, including developing recurring programming—not just individual posts or campaigns.
• Strong editorial and creative judgment, paired with experience using audience and performance data to make better programming decisions.
• Proven ability to lead through influence and bring cross-functional teams, creators, and contributors around a shared creative direction and prioritize among competing opportunities without relying on formal authority.
• Ability to move comfortably between strategy and hands-on execution, bringing structure and momentum to an evolving media ecosystem.
• Demonstrated experience applying AI and emerging technologies to media or creative workflows to accelerate insights, strengthen content development, or improve how work gets done.
• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred; deep curiosity and the ability to build credibility with anglers are essential.
• Bachelor’s degree or equivalent experience.
• Permanent US work authorization is a condition of employment with onX
• A shared passion for and ability to demonstrate onX’s Company Values.

Preferred

• Experience building a media or editorial function or content ecosystem from an early stage.
• Experience developing podcasts, recurring video series, or other episodic formats.
• Experience activating regional contributors or building community within a passion-driven brand.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays