Own the enterprise paid media strategy end-to-end, from channel mix and budget allocation through execution and measurement.

• Lead planning and buying across the full channel set including paid social, programmatic, video, broadcast, audio, OOH, print, and trade media to reach AI decision‑makers and executives.
• Partner with Brand, Growth, Product Marketing, and Sales to translate commercial objectives into media plays that inform strategy and decision making.
• Allocate and optimize the enterprise media budget based on performance data, market dynamics, and strategic priorities.
• Develop an independent view on channel mix and audience strategy, advocating with evidence rather than agency defaults.
• Build a durable understanding of how business decision-makers consume media and challenge old assumptions from consumer planning.
• Manage agency, vendor, and platform relationships, ensuring alignment and quality of execution.
• Work with Marketing Data Science to build measurement frameworks for brand lift, reach/frequency, attribution, and pipeline impact.
• Present media strategy, performance insights, and recommendations to marketing leadership and cross‑functional partners.
• Track the media landscape and competitive activity in AI to identify opportunities early.

Note: The first 10 bullets are shown here for quick scanning; additional responsibilities exist in the source.