Responsibilities

• Own the day-to-day media buying, reporting, and data across all accounts, executing against the direction set by the co-founder.
• Maintain accurate, timely reports, and monitor account performance continuously.
• Evaluate performance against our core metrics: cost per qualified lead, cost per show, and cost to acquire a full-arch patient (CAC).
• Direct budget allocation across Meta, Google, and additional channels, identifying where the next dollar is best deployed for each market.
• Scale local lead-generation campaigns profitably, including accounts where practices are prepared to invest up to $60k-$100k+ per month, while largely sustaining return on ad spend.
• Manage spend, bidding, and optimization toward our cost and acquisition targets.
• Recommend when and where to conduct A/B testing across landing pages, copy, headlines, offers, and audiences, and coordinate the team responsible for execution.
• Identify high-performing creative and assess why it is succeeding, sharing those findings with the co-founder and creative team so that successful concepts can be expanded and underperforming ones retired.
• Oversee a small team of junior media buyers, establishing the standards, processes, and quality assurance that produce consistent, scalable output.
• Help establish the day-to-day processes and standards that allow the media function to scale.
• Personally manage and optimize our most important accounts with a high degree of accuracy and attention to detail.
• Measures of Success: Profitable scaling of local lead-generation accounts against cost per lead, cost per show, and CAC targets., Effective budget allocation across platforms that improves return market by market., A reliable reporting and data foundation that is trusted across the organization., A disciplined testing process that concentrates spend behind proven creative., Junior media buyers producing consistent, high-quality work under established processes and quality assurance.