Responsibilities

• Manage daily campaign operations across Google Ads, Meta Ads, and TikTok Ads at significant spend levels
• Make real-time budget allocation and channel mix decisions based on cross-channel performance signals
• Execute within established value-based bidding frameworks and optimization architectures
• Monitor cross-channel performance and proactively identify opportunities or risks
• Optimize beyond cost per lead toward downstream conversion metrics and post-lead economics
• Provide creative performance feedback to the Brand Systems Lead to inform testing and iteration
• Coordinate with the Director of Lifecycle Marketing on lead handoff quality and timing
• Participate in weekly cross-functional performance review

Requirements

• 5 to 8 years hands-on media buying across at least two of Google Ads, Meta Ads, and TikTok Ads simultaneously
• Experience managing six-figure-plus daily ad spend in lead gen or performance marketing
• Demonstrated judgment on cross-channel allocation decisions, not just single-platform optimization
• Understanding that lead value is determined downstream and ability to optimize beyond cost per lead

Nice To Have

• Experience with value-based or revenue-optimized bidding strategies
• Background in financial services, lending, or insurance lead generation
• Experience with bid management and campaign optimization platforms
• Track record of growing from execution-focused roles into broader strategic ownership

Benefits

• Full benefits package including health, dental, vision, PTO, and 401(k)