Responsibilities

• Campaign Management: End-to-end execution of ads on Meta (Facebook/Instagram) and TikTok. This includes daily "knob-turning"—bidding, budget scaling, and audience refinement.
• AI-Native Workflow (Mandatory): Leverage AI tools (e.g., LLMs for copy, generative AI for visual iterations, or AI-driven attribution tools) to increase creative testing velocity and optimize campaign performance.
• Creative Testing & Iteration: Rapidly test ad formats (Spark Ads, UGC, Carousel) to identify winners. Translate performance data into actionable feedback for creative teams, identifying high-performing hooks to combat fatigue.
• Subscription Lifecycle Focus: Optimize for long-term subscriber health, not just the initial click. Monitor "90-day drop-off" and adjust targeting to acquire high-LTV cohorts.
• Analytics & Scaling: Daily monitoring of ROAS, CPA, and CTR. Increase spend on successful campaigns while maintaining efficiency and monitoring the "payback period."
• Technical Integrity: Ensure all tracking (UTMs, Pixels, and CAPI) is functioning correctly across Shopify, GA4, and our subscription platforms.

Requirements

• Experience: 3–5 years of direct experience in digital marketing for a D2C/consumer brand. A track record of working within a subscription-based business model is essential.
• Technical Mastery: Hands-on proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• AI Proficiency: You must demonstrate a workflow that incorporates AI to enhance media buying efficiency and creative production.
• Subscription Tech: Familiarity with subscription apps like Recharge, Skio, or Stay is highly advantageous.
• Analytical Skills: Strong ability to interpret data. You should be comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam).
• Execution-Minded: You are someone who enjoys the technical details of campaign setup and the "craft" of digital marketing. You are an operator at heart.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events