Senior Media Buyer, RoadWarrior

Responsibilities

• Run Google Search end to end for Pro and Teams: keywords, bids, budgets and ad copy.
• Run Meta: prospecting, retargeting and weekly creative tests.
• Run Apple Ads and Google App Campaigns for Pro installs and trials on iOS and Android.
• Optimize to trial start, trial-to-paid and Teams signup, not clicks or installs.
• Build Teams demand: high-intent search, directory listings and dispatcher retargeting.
• Use AI tools daily for copy, visuals and creative analysis.
• Own conversion tracking and keep it reconciled with billing.
• Report weekly on CAC, cohort ROAS and payback by channel, platform and plan.
• The stack you'll work in: Ad platforms: Google Ads (Search and App Campaigns), Apple Ads, Meta Ads Manager; Attribution: GA4, Meta CAPI, app-store attribution; Billing: app-store subscriptions, Stripe; Analytics and data: Amplitude, Snowflake, Sigma; Metrics you'll own: MRR and net new MRR, Pro and Teams; MAU and paid MAU across app and web; Cost per trial and CAC per paying subscriber; Trial-to-paid conversion on the 7-day trial; Monthly churn and month-3 / month-6 retention; 6- and 12-month LTV, cohort ROAS and payback period; Drivers added per Teams account; Attribution match rate.

Requirements

• 3–5 years of paid acquisition for subscription software, app and web.
• Deep hands-on Google Search experience, plus working Meta proficiency.
• Hands-on experience with Apple Ads (formerly Apple Search Ads) and Google App Campaigns (formerly Universal App Campaigns).
• Comfortable with GA4 and conversion tracking.
• A demonstrated AI workflow for media buying and creative.
• Reads cohort retention and LTV curves and makes budget calls from them.
• Bachelor's degree in Marketing, Communications or a related field, or equivalent experience.

Preferred

• Selling a per-seat SMB SaaS tier alongside a consumer app.
• RevenueCat, Stripe, Capterra / G2.
• Amplitude, Snowflake or Sigma.
• Familiarity with the gig-delivery, courier or field-service world.
• Would rather fix a broken postback than write a deck about it.