Marketing Specialist, Media Buyer

Responsibilities

• Media buying: Plan, negotiate, and buy broad-based media, including video (linear, streaming, connected TV, and programmatic video), audio (radio, streaming, and podcast), and out of home.
• Strategy support: Partner with the Manager, Media and the Director, Integrated Marketing to develop media plans that align with brand and awareness objectives, audiences, and budgets.
• Brand and data collaboration: Collaborate with Brand Strategy and Data & Analytics to inform buys with audience insights, reach and frequency analysis, and measurement of brand and business impact.
• Negotiation: Negotiate rates, placements, added value, and make-goods with networks, stations, publishers, and vendor partners.
• Market planning: Evaluate markets, inventory, and audience delivery using syndicated research and planning tools to maximize reach and efficiency.
• Campaign management: Manage orders, flighting, and creative rotation; monitor delivery and optimize in-flight.
• Post-buy analysis: Reconcile and analyze delivery against guarantees and goals, and report on performance, efficiency, and learnings.
• Budget management: Track spend, pacing, and forecasts; flag variances and recommend adjustments.
• Cross-functional collaboration: Work with Creative, Marketing Operations & Trafficking, Finance, and Compliance on creative, specifications, approvals, and billing.
• Market awareness: Stay current on media trends, emerging formats, and competitive activity, and bring new opportunities to the team.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of experience in media planning or buying, including video, audio, and out of home or other broad-based media.
• Understanding of upper-funnel awareness strategy and how it works with mid-funnel and lower-funnel acquisition efforts.
• Familiarity with media planning and buying tools and syndicated research (such as Nielsen and Comscore), and proficiency in Excel.
• Demonstrated negotiation skills and the ability to manage vendor and agency relationships.
• Ability to interpret reach, frequency, and delivery data and translate it into recommendations.
• Strong written and verbal communication and a collaborative working style.
• Preferred: Experience in insurance or other regulated financial services.

Preferred

• Experience in insurance or other regulated financial services.

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement