Senior Media Buyer

Responsibilities

• 1. Performance & Scaling - You’ll help manage and optimize high-spend campaigns across Meta and Google , including YouTube, Search, and Performance Max. - You'll continuously look across platforms and states to identify: - Scaling opportunities - Budget reallocation opportunities - Performance inefficiencies - Underperforming markets - Testing gaps - New strategies worth implementing We expect you to understand where our money is going, what it's producing, and where the next dollar should be spent. You'll work with other media buyers and leadership on cross-platform and state-level budget strategy to hit our volume and profitability goals.
• 2. Creative Expansion - At our scale, media buying and creative strategy cannot operate separately. - You'll know our best-performing ads. - You'll know our best-performing angles. - You'll know which concepts are starting to gain traction. - And you'll make sure we capitalize on them. That means constantly thinking: “This is working here → why aren't we running it here, here, and here?” “This angle is crushing on Meta → let's test it on YouTube.” “This state-specific concept is working → let's build it for every relevant market.” “We're relying too heavily on UGC here → let's expand our creative diversity.” “This angle is starting to work → creative team needs to build 10 more variations before everyone else catches it.” You’ll bridge the gap between performance data and the creative team. The creative team should always know what’s working, what’s starting to work, what’s getting fatigued, and what we need more of.
• 3. Underperforming Markets - When a state isn't producing enough volume, your job isn't simply to say: "Performance is bad." Your job is to figure out why. Is it creative? Campaign structure? Budget allocation? Lack of creative diversity? A winning angle we haven't brought over from another market? Platform mix? Audience? Offer? Landing page? Then build and execute a plan to improve it. We want problem solvers, not reporters.
• 4. Media Buying Operations - You'll help own the operational side of running advertising at scale. That includes: - Weekly and monthly spend planning and pacing - Cross-platform and state-level budget allocation - Campaign launches - Creative launches across Meta and Google - Key media buying Google Sheets and reporting - Performance tracking - Testing frameworks - Campaign structure - Account organization - Making sure nothing falls through the cracks You'll know how our campaigns are structured and understand what is happening across the accounts without needing someone else to explain it to you.
• 5. Account Monitoring - When you're responsible for significant advertising spend, performance doesn't stop because it's Saturday. You'll be expected to check campaigns over weekends when necessary to ensure: - Nothing is broken - Spend is behaving correctly - Volume remains healthy - Major performance issues are caught quickly - High-spending problem campaigns or ads aren't running unchecked You'll also occasionally need to turn campaigns on/off or make critical changes outside normal business hours when directed by Quintessa leadership. This isn't about unnecessarily working 24/7. It's about understanding the responsibility that comes with operating large advertising budgets.
• 6. Innovation - We don't want someone who only knows how to execute our existing playbook. We want you improving it. You should constantly be paying attention to: - What other elite advertisers are doing - New Meta strategies - New Google strategies - Creative trends - New campaign structures - New platforms - New tools - New testing methodologies - Opportunities we're currently missing Then ask: “How can we use this?” Bring ideas. Challenge existing assumptions. Run tests. Learn from them. Then iterate.

Requirements

• - You've actively managed $1M+ per month in ad spend
• - You're highly experienced with Meta and/or Google
• - You live and breathe media buying aka you LOVE THE GAME
• - You can look at large amounts of performance data and quickly identify what matters
• - You can spot potential winning ads early and know how to expand them
• - You understand budget allocation at scale
• - You think beyond individual campaigns and understand performance across platforms, markets, and creatives
• - You understand creative diversity and how it impacts performance
• - You naturally think in angles, patterns, distribution, and opportunities
• - You're comfortable making decisions with imperfect information

Benefits

• - Massive budgets to work with
• - A creative team capable of producing and iterating on ideas quickly
• - Enough data to make meaningful decisions fast
• - The ability to test ideas without fighting for tiny budgets
• - Direct access to leadership
• - Real influence over media buying strategy
• - The ability to see your decisions translate into millions of dollars of spend
• - An environment that rewards performance and initiative
• - The opportunity to build systems and strategies that operate at serious scale