Own end-to-end paid acquisition across Meta and Google, drive scalable CAC-optimized growth, and align creative testing with measurement and landing-page experiments.

• Meta — Primary Channel: Own paid campaigns, budget pacing, bid strategy, audience structure, and daily optimization to grow profitable customers at scale.
• Google — Owned Channel: Own Search, Shopping, and Performance Max management, feed hygiene, and disciplined asset-group optimization.
• Cross-Channel Execution & Insight: Combine creative and media tactics to grow a cohesive funnel, generate data-driven insights, and guide spend and creative allocation.
• Landing-page & Measurement: Partner on tests, read results, and implement learnings with cross-functional teams; help manage attribution and measurement tools for rigor.
• Continuous Innovation: Research and implement new media-buying and performance-creative tactics to stay ahead.