Responsibilities

• Own and manage Meta (Facebook/Instagram) and TikTok ad accounts; Launch, test, and aggressively scale campaigns; Allocate and shift budget based on real-time performance; Identify scaling opportunities quickly and act on them
• Monitor and adjust campaigns outside core hours when needed; Make weekend budget adjustments and optimizations; Be responsive during scaling moments, launches, and performance swings
• Fully accountable for CPA, ROAS, revenue/sales growth; Continuously optimize campaigns to improve efficiency; Kill losers fast, scale winners aggressively
• Provide data-driven input on hooks, angles, and messaging; Identify winning creative patterns and push iteration; Contribute to campaign structure and testing strategy; Strong instinct for what converts in DTC and affiliate-style environments
• Build and refine campaign structures for scale; Test audiences, creatives, and offers at high volume; Operate with a testing-first, performance-driven mindset; Continuously optimize based on real-time data
• Leverage existing tracking infrastructure (handled by dev team); Analyze performance inside Meta Ads Manager and TikTok Ads Manager; Use data to make fast, confident decisions; Partner with internal teams if issues arise (no implementation required)
• Monitor performance daily; Identify trends, inefficiencies, and scaling opportunities; Turn data into clear, actionable decisions — not just reports
• This role reports directly to a company founder who actively leads paid media; Founder has managed and scaled tens of millions in DTC spend on Meta; You will work closely with leadership that understands performance marketing at a high level