Responsibilities

• Manage and optimize paid media campaigns daily across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), and TikTok for a portfolio of DTC client accounts
• Own the day-to-day execution: campaign builds, audience targeting, bid management, budget pacing, A/B testing, and performance troubleshooting across all platforms
• Hit and exceed client acquisition targets: CPA, ROAS, CAC, and spend efficiency goals across every account in your portfolio
• Analyze campaign performance data, identify trends, and make optimization decisions based on real numbers, not gut feelings
• Build and execute creative testing frameworks: test hooks, angles, formats, and variations, then communicate winning patterns to the creative team
• Provide clear performance feedback to the creative team: what assets are working, what's dying, what to produce next
• Manage conversion tracking, pixel health, and attribution setup across client accounts to ensure data accuracy
• Report on account performance to the Head of Paid Media and Client Success team with clear insights, not just data dumps. What happened, why, and what you're doing about it
• Stay current on platform updates, algorithm changes, new ad formats, and AI-powered bidding tools across Meta, Google, and TikTok
• Navigate ad policy and compliance challenges specific to regulated verticals: you'll be running ads for supplements, peptides, telehealth, beauty, and iGaming, which means understanding what gets flagged, rejected, or banned and how to stay compliant while still performing

Requirements

• 5+ years of hands-on experience buying paid media for DTC / ecommerce brands, you've managed real budgets and driven measurable results.
• Strong platform expertise across Meta Ads Manager (primary), Google Ads (Search, Shopping, YouTube), and TikTok Ads Manager. You know campaign architecture, audience strategy, bidding mechanics, and troubleshooting at an advanced level on all three
• You've managed multiple accounts simultaneously and know how to prioritize your time across a portfolio without letting any account slip
• Strong analytical skills, you can pull insights from platform data, Google Analytics, and reporting tools to make smart optimization decisions quickly
• Experience with structured creative testing, you understand how to test hooks, angles, and formats systematically, not randomly
• You understand the relationship between media buying and creative output. You can clearly articulate what the creative team needs to build based on what you're seeing in the data
• Experience with conversion tracking, pixel implementation, and attribution, you know how to make sure the data you're optimizing against is actually accurate
• Familiarity with compliance-heavy verticals (supplements, peptides, health, beauty, gambling, telehealth) is a strong plus. You've dealt with ad disapprovals and policy restrictions and know how to work within them
• High ownership mentality, you don't wait to be told an account is underperforming. You catch it, diagnose it, and fix it before anyone has to ask

Benefits

• Paid Time Off + holidays