Senior Media Analyst

Responsibilities

• Assess digital cross-channel performance and attribution data to identify opportunities for media optimization and budget allocation.
• Present findings and performance insights directly to clients on a regular basis, translating complex data into clear, compelling narratives that highlight trends, optimization opportunities, and business impact.
• Manage a portfolio of client accounts simultaneously, prioritizing deliverables, analyzing performance data, and providing strategic insights to support campaign success and business objectives.
• Outline campaign success through detailed measurement strategies
• Serve as a trusted analytics partner to clients and internal stakeholders, providing strategic guidance and performance insights.
• Handle incoming ad hoc client requests for reporting and campaign insights
• Develop and recommend testing roadmaps, measurement approaches, and analytics implementation plans for new campaigns.
• Produce automated dashboards with 3rd party data and business intelligence visualization tools
• Compile multiple data sources into cohesive and understandable reports for internal and external use
• Leverage audience, behavioral, and market insights to identify optimization opportunities and inform testing strategies.

Requirements

• Bachelor’s degree or equivalent work experience in Technology, Business Analytics, Digital Marketing, Computer Science, Statistics, or a related field
• 4-7 years of experience in digital marketing, advertising, or e-commerce analytics
• Strong knowledge and experience analyzing digital media channels (Programmatic, Paid Social, Paid Search, Display, etc.)
• Strong verbal and written communication skills
• Strong understanding of data and digital analytics constructs
• Ability to write custom basic and intermediate-level SQL queries
• Experience in advertising tag management and implementation (including GTM), and basic analytics platforms including Google Analytics
• Knowledge of best practices as related to reporting, able to transform analysis into actionable insights
• Experience managing multiple advertiser accounts
• Measured skills in Microsoft Office, Google Doc suite, conditional formulas, and pivot tables

Preferred

• Familiarity with common data technologies, including Snowflake, BigQuery, Amazon S3
• Familiarity with writing SQL queries in PostgreSQL
• Strong knowledge of best practices as related to common digital advertising/e-commerce stacks
• 2-4 years in ETL/ELT frameworks, data transformation, business intelligence development
• Strong knowledge of various ETL/ELT data ingestion platforms
• Knowledgeable on and able to provide informed opinions on analytics technology stacks, ranging from ETL/ELT through dashboard creation, automation, and insight delivery
• Strong desire to learn, build and improve operational excellence and scale through technology and automation
• Experience or interest in data architecture and building scalable solutions

Benefits

• We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity.