Senior Marketing Strategy Associate, Small Business Card Acquisition

Responsibilities

• Analyze performance across paid search, affiliate marketing, and paid social, including volume, efficiency, and profitability
• Identify key drivers (audience, creative, offer, targeting, and funnel drop-off) and recommend actions to improve results
• Track and communicate core metrics such as conversion rate, cost per acquisition, return on ad spend, approval rate, and customer value
• Monitor customer, competitor, and industry trends to surface opportunities, risks, and strategic implications
• Support channel strategy development and initiatives across the small business card portfolio
• Partner with channel owners and agencies on test-and-learn plans; define success measures, evaluate impact, and recommend scale or iterate decisions
• Improve measurement, reporting, and attribution practices by translating analytics into practical enhancements
• Create concise, executive-ready narratives and materials that drive clear decisions
• Present insights in an action-oriented way and influence outcomes through data and storytelling

Requirements

• Bachelor's degree
• 3 years of experience in performance marketing, digital marketing analytics, strategy/consulting, or a related role
• Experience supporting at least one acquisition channel (paid search, affiliate marketing, paid social, display, or search engine marketing)
• Strong analytical and problem-solving skills with demonstrated ability to translate data into business recommendations
• Advanced Microsoft Excel and PowerPoint skills, including building executive-ready materials
• Strong written and verbal communication skills, including comfort presenting to stakeholders

Preferred

• Experience in financial services, financial technology, e-commerce, or another acquisition-focused marketing environment
• Familiarity with experimentation, test design, marketing measurement, and attribution concepts
• Experience with analytics and visualization tools (for example, Tableau), web analytics platforms, or SQL
• Understanding of customer acquisition economics and performance marketing metrics

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.