Senior Marketing Strategist

Responsibilities

• Develop and handle channel strategies (website, email, social) that balance brand building and performance, delivering a seamless and meaningful customer journey along different stages of the funnel.
• Collaborate with Marketing and Creative on brief development for assets needed for campaign activation and channel performance across website, social media, email, influencer/designer partnerships, PR, and paid media.
• Establish measurement frameworks and performance metrics that evaluate both channel-level and ecosystem-level success, translating insights into recommendations.
• Identify emerging consumer trends, competitive opportunities, and marketing innovations that strengthen Signature Hardware's brand ecosystem.
• Work on complex problems/projects where situations or data analysis requires in-depth evaluation of multiple factors and/or cross-channel collaboration.
• Create and provide regular reporting to Marketing Leadership, showing results against target benchmarks, along with insights and identifying innovation solutions to exceed goals.
• Present strategic recommendations, campaign performance, and growth opportunities to senior leadership in a clear manner.

Requirements

• 5+ years of related experience in this field.
• Experience developing and leading omnichannel marketing strategies across paid, owned, earned, and partnership channels.
• Strong understanding of brand ecosystem management, customer journey development, channel attribution, and marketing measurement.
• Demonstrated ability to translate business objective and marketing priorities into integrated channel strategies that drive both brand equity and business impact.
• Passion for digital and a drive to continue to learn more and keep up-to-date with the latest trends and best practices.
• Proven success collaborating with cross-functional teams and handling external agency partners to achieve strategic business outcomes
• Staying up to date on eCommerce, email, social and trends to stay relevant and effective.
• Exceptional critical thinking, communication, and presentation skills with the ability to influence senior leaders and key partners.

Benefits

• At Signature Hardware we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!