Responsibilities

• Leads complex, high-priority marketing initiatives that support organizational growth, strategic priorities and key business objectives.
• Serves as a senior marketing resource for organizational, operational and physician leaders, providing advanced marketing expertise and strategic support.
• Partners in the development and implementation of integrated marketing strategies that strengthen the CentraCare brand, support service lines and advance organizational priorities.
• Leads the planning and execution of enterprise marketing campaigns involving multiple stakeholders, services, markets and communication channels.
• Applies advanced marketing knowledge, consumer insights and performance analytics to inform strategy, optimize marketing effectiveness and identify opportunities for growth.
• Collaborates with Marketing, System Communications and Digital Experience & Content to strengthen integrated marketing processes, workflows and best practices across the department.
• Serves as a mentor and resource to Marketing Strategists, sharing expertise and supporting professional growth.
• Participates in development of marketing standards, planning processes and best practices.
• Represents Marketing on strategic initiatives, committees and cross-functional workgroups as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• 5-7 years of experience leading complex strategic marketing initiatives.
• Must reside within driving distance of a CentraCare location.
• Travel throughout the CentraCare service area required.

Preferred

• Healthcare marketing experience preferred
• Experience leading complex, integrated marketing initiatives across multiple stakeholders preferred
• Experience partnering with executive, operational and physician leaders preferred
• Demonstrated success developing marketing strategies that support organizational growth and business objectives preferred

Benefits

• We offer a generous benefits package that includes medical, dental, flexible spending accounts, PTO, 401(k) retirement plan & match, LTD and STD, tuition reimbursement, discounts at local and national   businesses and so much more!