Responsibilities

• Lead the development and execution of complex, high-impact marketing initiatives that support CentraCare's organizational priorities and growth objectives.
• Partners with organizational, operational and physician leaders to develop integrated marketing strategies and deliver marketing solutions that advance CentraCare's goals.
• Collaborates closely with Marketing, System Communications and Digital Experience & Content to ensure coordinated, effective marketing initiatives while serving as a mentor and resource to Marketing Strategists.
• Leads complex, high-priority marketing initiatives that support organizational growth, strategic priorities and key business objectives.
• Serves as a senior marketing resource for organizational, operational and physician leaders, providing advanced marketing expertise and strategic support.
• Partners in the development and implementation of integrated marketing strategies that strengthen the CentraCare brand, support service lines and advance organizational priorities.
• Leads the planning and execution of enterprise marketing campaigns involving multiple stakeholders, services, markets and communication channels.
• Applies advanced marketing knowledge, consumer insights and performance analytics to inform strategy, optimize marketing effectiveness and identify opportunities for growth.
• Collaborates with Marketing, System Communications and Digital Experience & Content to strengthen integrated marketing processes, workflows and best practices across the department.
• Serves as a mentor and resource to Marketing Strategists, sharing expertise and supporting professional growth.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• 5-7 years of experience leading complex strategic marketing initiatives.
• Must reside within driving distance of a CentraCare location. Travel throughout the CentraCare service area required.
• Healthcare marketing experience preferred.
• Experience leading complex, integrated marketing initiatives across multiple stakeholders preferred.
• Experience partnering with executive, operational and physician leaders preferred.
• Demonstrated success developing marketing strategies that support organizational growth and business objectives preferred.
• Advanced strategic marketing planning and integrated campaign development
• Advanced marketing judgment, critical thinking and problem-solving
• Strong relationship-building and stakeholder management skills

Preferred

• Healthcare marketing experience preferred.
• Experience leading complex, integrated marketing initiatives across multiple stakeholders preferred.
• Experience partnering with executive, operational and physician leaders preferred.
• Demonstrated success developing marketing strategies that support organizational growth and business objectives preferred.

Benefits

• a generous benefits package that includes medical, dental, flexible spending accounts, PTO, 401(k) retirement plan & match, LTD and STD, tuition reimbursement, discounts at local and national businesses and so much more!