Senior Marketing Strategist

Responsibilities

• Translate complex campaign data into clear, credible performance narratives that identify root causes, unlock optimization opportunities, and restore client confidence
• Conduct deep-dive campaign audits to identify performance drivers and anomalies, leveraging proprietary data, media metrics, and market context to pinpoint root causes (e.g., audience targeting misalignment, bid strategy gaps, creative underperformance, platform algorithmic shifts)
• Develop and deliver performance narratives that move beyond surface metrics, explaining the "why" behind results and articulating clear connections between Butler/Till strategy, market conditions, and client business outcomes
• Synthesize campaign learnings into optimization recommendations that address specific client challenges and growth opportunities, supported by data, competitive intelligence, and best-practice benchmarks
• Maintain current knowledge of digital media platforms, algorithms, industry trends, and competitive dynamics to inform diagnostic insights and stay credible in client conversations
• Serve as a trusted advisor and strategic growth partner who deepens client relationships through consistent value delivery, proactive insights, marketing education, and expansion of Butler/Till's role in the client's business
• Develop and maintain high-touch relationship cadence with key clients, providing proactive insights, early identification of performance gaps, and customized strategic recommendations that drive continuous improvement
• Identify and act on organic growth opportunities by analyzing client performance data, market dynamics, and program adoption to surface expansion potential across channels, budgets, and service offerings
• Build and present strategic growth proposals that align with client business objectives, demonstrating clear ROI and competitive differentiation through performance diagnostics and optimization roadmaps
• Close the gap between strategy and execution by ensuring clients have the tools, knowledge, and confidence to succeed and expand with Butler/Till solutions

Benefits

• This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.