Senior Marketing Strategist

Responsibilities

• Translate complex campaign data into clear, credible performance narratives that identify root causes, unlock optimization opportunities, and restore client confidence
• Conduct deep-dive campaign audits to identify performance drivers and anomalies, leveraging proprietary data, media metrics, and market context to pinpoint root causes (e.g., audience targeting misalignment, bid strategy gaps, creative underperformance, platform algorithmic shifts)
• Develop and deliver performance narratives that move beyond surface metrics, explaining the "why" behind results and articulating clear connections between Butler/Till strategy, market conditions, and client business outcomes
• Synthesize campaign learnings into optimization recommendations that address specific client challenges and growth opportunities, supported by data, competitive intelligence, and best-practice benchmarks
• Maintain current knowledge of digital media platforms, algorithms, industry trends, and competitive dynamics to inform diagnostic insights and stay credible in client conversations
• Serve as a trusted advisor and strategic growth partner who deepens client relationships through consistent value delivery, proactive insights, marketing education, and expansion of Butler/Till's role in the client's business
• Develop and maintain high-touch relationship cadence with key clients, providing proactive insights, early identification of performance gaps, and customized strategic recommendations that drive continuous improvement
• Identify and act on organic growth opportunities by analyzing client performance data, market dynamics, and program adoption to surface expansion potential across channels, budgets, and service offerings
• Build and present strategic growth proposals that align with client business objectives, demonstrating clear ROI and competitive differentiation through performance diagnostics and optimization roadmaps
• Close the gap between strategy and execution by ensuring clients have the tools, knowledge, and confidence to succeed and expand with Butler/Till solutions

Requirements

• 6+ years of experience in media buying, campaign management, performance marketing, or digital marketing analytics
• Proven experience translating complex data and marketing metrics into clear business narratives and actionable recommendations
• Demonstrated expertise in one or more digital channels (paid search, social media, programmatic, display, Search Engine Optimization) including understanding of platform mechanics, optimization strategies, and performance benchmarks
• Experience in consultative selling, account retention, or customer success roles in B2B marketing or media services environments
• Strong understanding of campaign performance metrics, attribution, ROI measurement, and the ability to identify root causes of performance variances
• Excellent communication and presentation skills, with the ability to influence and build credibility with sophisticated audiences
• Self-motivated, self-organization abilities, results-oriented, and comfortable operating in complex, fast-paced environments with high-stakes relationships
• Bachelor's degree in Marketing, Business, Communications, Economics, or related field—or equivalent combination of education and professional marketing experience

Preferred

• Experience in account retention, organic growth, or account expansion roles within B2B SaaS or professional services
• Track record of exceeding retention or account expansion targets through relationship management and consultative engagement
• Familiarity with HubSpot, Salesforce, or similar CRM and analytics platforms. Strong systems navigator; work requires navigation 10+ technical systems
• Experience managing or advising on campaigns at scale or working with sophisticated media budgets

Benefits

• full benefits package
• 100% paid parental leave
• paid time off benefits