Responsibilities

• Develop GTM strategy for new and emerging digital products
• Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
• Use AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before execution
• Synthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic direction
• Take the first strategic pass when a project starts from scratch
• Make clear trade-offs about what not to do, based on impact vs effort
• Ensure every initiative ladders back to defined goals and success metrics
• Define clear goals and success metrics for each client & initiative
• Focus efforts on what will drive measurable impact, not just output
• Continuously evaluate what’s working, what’s not, and where to double down

Requirements

• A sharp, AI-forward marketing generalist who understands how to balance brand storytelling with growth and performance
• NYC or Tri-State based (remote with occasional in-person opportunities)
• 5–8+ years experience in marketing strategy, growth marketing, or campaign leadership
• Agency experience or startup GTM experience strongly preferred
• Experience managing multi-channel campaigns
• You think in terms of outcomes, not just deliverables
• You focus on what actually moves the needle
• You are comfortable making trade-offs and saying no when something won’t drive impact
• You are not satisfied with shipping work — you care about whether it worked
• You approach decisions with data and performance in mind

Preferred

• Experience launching early-stage products or startups
• Experience collaborating with product managers, designers, and creative teams
• Experience building marketing systems or playbooks

Benefits

• Remote Office (with bi-monthly coworking days)
• Health, Dental & Vision Insurance (including options completely covered by Big Human)
• 14 Paid Holidays & Generous Vacation Time
• 401(k) Matching
• 10–16 Weeks of Paid Parental Leave
• Internet Credit & Home Office Upgrade Stipend
• Summer Fridays
• Yearly Team Retreat & Company-Sponsored Team Events
• Shared Experience Fund & Donation Matching
• Education Fund for professional development