Senior Marketing Strategist at Big Human | New York, USA | $90K/yr – $100K/yr

Big Human

Senior Marketing Strategist

New York, USA (Remote)

$90K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategy, growth planning, and end-to-end campaign delivery for client work, with AI-augmented decision-making.

Own marketing initiatives end-to-end from kickoff through delivery across multiple channels.
Must-have: 5–8+ years in marketing strategy, growth marketing, or campaign leadership.
Standout: AI-assisted planning and rapid cross-functional collaboration with product, design, and creative teams.

Job Description

Responsibilities

Strategy & Planning - Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
Strategy & Planning - Use AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before execution
Strategy & Planning - Synthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic direction
Strategy & Planning - Take the first strategic pass when a project starts from scratch
Strategy & Planning - Make clear trade-offs about what not to do, based on impact vs effort
Strategy & Planning - Ensure every initiative ladders back to defined goals and success metrics
Growth Ownership & Prioritization - Define clear goals and success metrics for each client & initiative
Growth Ownership & Prioritization - Focus efforts on what will drive measurable impact, not just output
Growth Ownership & Prioritization - Continuously evaluate what’s working, what’s not, and where to double down
Growth Ownership & Prioritization - Reprioritize work based on performance, new insights, or changing client needs
Growth Ownership & Prioritization - Know when to say “no” or “not now” to protect focus and momentum
Growth Ownership & Prioritization - Maintain consistent forward momentum across initiatives, ensuring work doesn’t stall or drift
Campaign Execution & Project Management - Own marketing initiatives end-to-end from kickoff through delivery
Campaign Execution & Project Management - Use AI to accelerate planning, drafting, and iteration across campaigns without sacrificing quality
Campaign Execution & Project Management - Build systems and create content for social media and creative campaigns
Campaign Execution & Project Management - Prepare weekly decks and campaign updates for clients
Campaign Execution & Project Management - Identify risks early and resolve them with a clear plan
Creative & Partner Collaboration - Brief designers, producers, freelancers and partner agencies clearly and effectively
Creative & Partner Collaboration - Provide clearer, faster briefs by leveraging structured thinking and AI-assisted iteration
Creative & Partner Collaboration - Set expectations for deliverables, timelines and success criteria alongside our Marketing Manager?
Creative & Partner Collaboration - Ensure marketing assets meet both strategic and creative goals
Creative & Partner Collaboration - Maintain strong communication across teams
Analytics & Insights - Track marketing performance across channels
Analytics & Insights - Translate analytics and performance data into insights and recommendations
Analytics & Insights - Use AI to identify patterns in performance data and generate faster hypotheses for testing
Analytics & Insights - Translate insights into clear next steps without relying on manual analysis alone
Analytics & Insights - Ensure campaigns evolve based on learnings and performance
Client Leadership & Communication - Lead day-to-day client communication for assigned projects
Client Leadership & Communication - Present marketing plans, campaign updates and performance insights
Client Leadership & Communication - Translate complex work into clear summaries and recommendations
Client Leadership & Communication - Communicate priorities, tradeoffs and risks clearly
Systems & Process Improvement - Improve internal workflows for strategy, execution and reporting
Systems & Process Improvement - Turn lessons learned into documented processes or templates
Systems & Process Improvement - Help strengthen how Big Human delivers marketing work at scale

Requirements

NYC or Tri-State based (remote with occasional in-person opportunities)
5–8+ years experience in marketing strategy, growth marketing, or campaign leadership
Experience managing multi-channel campaigns

Preferred

Agency experience or startup GTM experience strongly preferred
Experience launching early-stage products or startups
Experience collaborating with product managers, designers, and creative teams
Experience building marketing systems or playbooks
Bonus points if you have experience launching early-stage products or startups

Benefits

Remote Office (with bi-monthly coworking days)
Health, Dental & Vision Insurance (including options completely covered by Big Human)
14 Paid Holidays & Generous Vacation Time
401(k) Matching
10–16 Weeks of Paid Parental Leave
Internet Credit & Home Office Upgrade Stipend
Summer Fridays
Yearly Team Retreat & Company-Sponsored Team Events
Shared Experience Fund & Donation Matching
Education Fund for professional development