Responsibilities

• Lead Lending Marketing Strategy
• - Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products.
• - Create compelling product positioning, messaging, and member communications across multiple marketing channels.
• - Own lending product landing pages and digital content, ensuring messaging remains current and aligned with active promotions.
• - Build lifecycle marketing campaigns that engage prospective and existing borrowers throughout their financial journey.
• - Manage the lending marketing calendar to ensure campaigns launch on time and deliver measurable results.
• Collaborate Across the Organization
• - Partner with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing initiatives with business objectives.
• - Work closely with the Senior Marketing Strategist to leverage competitive research and market insights that strengthen product positioning.
• - Ensure all marketing materials comply with applicable regulations, including lending-related compliance requirements.

Requirements

• 8-10+ years of progressive marketing experience with expertise in product marketing and campaign development.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven success developing product positioning, go-to-market strategies, and integrated marketing campaigns.
• Exceptional copywriting and content development skills across multiple marketing channels.
• Strong project management, organization, and prioritization skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and relationship-building skills with experience partnering across business units.
• Analytical mindset with the ability to use data and market insights to improve campaign performance.

Preferred

• Experience marketing financial products, preferably within a Credit Union or financial institution.
• Strong background in mortgage, HELOC, consumer lending, or related financial products strongly preferred.
• Analytical mindset with the ability to use data and market insights to improve campaign performance.

Benefits

• NGFCU offers competitive compensation and a rich benefits package including medical, dental, vision, disability and life insurance, and a 401(k)-profit sharing plan with employer matching.