Senior Marketing Specialist

Responsibilities

• Digital Marketing & Lead Generation
• Develop and execute marketing campaigns designed to generate qualified leads, increase community traffic, and support new-home sales.
• Manage digital marketing initiatives across social media, email, website, paid advertising, and other lead-generation channels.
• Create and maintain marketing campaigns for new communities, inventory homes, model homes, incentives, grand openings, and other sales initiatives.
• Assist with paid advertising campaigns across platforms such as Meta, Google, and other relevant digital channels.
• Monitor campaign performance, website traffic, social engagement, lead generation, and conversion metrics.
• Prepare regular marketing performance reports and recommend adjustments based on results.
• Collaborate with the Sales Team to evaluate lead quality, follow-up activity, conversion trends, and campaign effectiveness.
• Social Media & Content Creation
• Manage and maintain Oracle City Homes' social media presence across Instagram, Facebook, LinkedIn, and other relevant platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, Business, Real Estate, or a related field preferred.
• 3–5+ years of marketing experience, preferably within residential real estate, new-home construction, homebuilding, multifamily, architecture, development, or a related industry.
• Demonstrated experience developing and executing digital marketing and lead-generation campaigns.
• Strong graphic design and content-creation capabilities.
• Proficiency with Adobe Creative Suite and/or Canva.
• Experience managing business social media accounts, particularly Instagram, Facebook, and LinkedIn.
• Experience with Meta Business Suite, Google Ads, email marketing platforms, CRM systems, and website content management is highly preferred.
• Experience with photography, videography, Reels, and short-form video content is a strong plus.
• Strong copywriting, proofreading, and visual storytelling skills.
• Understanding of residential real estate marketing and the new-home buyer journey is strongly preferred.

Preferred

• The ideal candidate is more than a content creator or graphic designer. We are looking for someone who understands that marketing should ultimately support traffic, lead generation, Realtor engagement, brand awareness, and home sales.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance