Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across email, social media, paid media, and other digital platforms.
• Collaborate with marketing managers and directors to develop strategies that drive audience growth and customer engagement.
• Create compelling marketing content and assets, including emails, landing pages, social posts, and promotional materials.
• Track campaign performance and analyze key metrics to provide insights and recommendations for optimization.
• Manage marketing calendars, timelines, and workflows to ensure timely and accurate delivery of initiatives.
• Support event marketing efforts, including registration campaigns, promotional materials, and on-site engagement.
• Partner with sales, product, and editorial teams to ensure cohesive messaging and alignment with business goals.
• Stay informed on industry trends and recommend new tools, tactics, and strategies to enhance marketing effectiveness.
• Mentor and provide guidance to junior marketing team members when needed.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–6 years of marketing experience, preferably in a fast-paced media, publishing, or B2B environment.
• Strong understanding of digital marketing channels including email, social, SEO, and paid media.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Proficiency with marketing tools and platforms such as HubSpot, Salesforce, Google Analytics, or similar.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional organizational and project management skills.
• Ability to manage multiple priorities and deadlines effectively.
• Collaborative team player with a proactive, solutions-oriented mindset.
• Proficiency in AI-powered tools and platforms (e.g., ChatGPT, Jasper, Midjourney, Copilot); ability to leverage AI to enhance content creation, campaign optimization, and workflow efficiency.

Benefits

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny