Senior Marketing Specialist

Responsibilities

• Positioning & Messaging - Develop clear, differentiated positioning and messaging frameworks for products, solutions and platforms - Ensure consistent messaging across all channels and touchpoints
• Go-to-Market Strategy - Lead go-to-market strategy for new products, enhancements and features, partnering closely with the business and sales - Define target segments, buyer personas, and customer profiles - Develop launch playbooks that align cross-functional stakeholders around shared goals and timelines
• Sales Enablement - Create and maintain library of high-impact education and sales tools, including thought-leadership, one-pagers, case studies, product guides, etc. - Equip the business and sales with targeted value propositions and competitive messaging - Partner with sales to develop regional-specific targeted campaigns
• Market & Competitive Intelligence - Monitor the competitive landscape and synthesize insights into actionable strategy - Analyze marketing results and customer impact to inform positioning and roadmap priorities - Track market trends and broker/insured behavior to identify new marketing opportunities
• Content & Thought Leadership - Partner with marketing content team members and carrier partners to develop thought-leadership and educational materials - Partner with publications and associations to develop thought-leadership and campaigns to support business strategy - Contribute to thought leadership initiatives that elevate brand credibility, subject matter expertise and authority in the market - Operate with a global mindset, ensuring all impacted regions and markets are considered when developing content, campaigns, and go-to-market strategies.
• Leadership & Collaboration - Collaborate with the business, sales, operations, and leadership on strategy and priorities - Service as marketing stakeholder with leadership - Operate with a data-driven mindset, setting clear KPIs and measuring the impact of marketing efforts - Approach business goals with curiosity and creativity, remaining open to new ideas, outside perspectives, and adapting strategies with confidence when results demand it.
• Event Management - Lead the planning and executive for client-facing events - Partner with sales and the businesses on industry conference participation

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Significant experience in product marketing, go-to-market strategy, integrated marketing, or a related discipline.
• Proven ability to develop product positioning, messaging, and sales enablement materials that drive business results.
• Experience partnering cross-functionally with sales, product, operations, and senior leadership.
• Strong analytical skills with the ability to translate market and performance data into actionable marketing strategy.
• Excellent written, verbal, and presentation skills.
• Demonstrated ability to manage multiple priorities in a fast-paced, matrixed environment.

Preferred

• Experience in insurance, insurtech, financial services, or a related B2B industry.
• Familiarity with broker and insured audiences and market dynamics.
• Experience supporting global or multi-regional go-to-market initiatives.
• Experience leading thought leadership and external visibility programs.