Senior Marketing Specialist

Chicago, IL (On-site)

$71K/yr – $116K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross‑division external communications and expert‑opinion programs to raise specialty visibility in national pediatric and surgical forums, while coordinating conferences, content, and outreach with leadership and stakeholders.

  • External communications & expert opinion: shape strategy across divisions to build reputation in national forums.
  • Content & outreach: develop specialty-focused materials and channels tailored to national audiences.
  • Conference, voting, and leadership briefs: manage sponsorships, speaker representation, and quarterly performance updates to leadership.

Job Description

Responsibilities

  • Oversee all aspects of external conference details such as budgets, sponsorship contracts, speaker representation, and pre-conference preparation with all stakeholders.
  • Maintain ongoing communication with division heads, physician leads and administrators to capture notable achievements, innovations, and recognitions.
  • Collaborate with divisions to develop and distribute content that elevates specialty visibility and supports reputation ‑ building efforts year-round among national peers.
  • Develop and manage outreach lists for the organization and the various divisions. Conduct research and recommend communication tactics, outreach channels, and content themes tailored to each specialty’s national audience.
  • Maintain records of all expert opinion efforts across the organization and various divisions.
  • Identify and coordinate opportunities to enhance organizational brand awareness within national, multi ‑ specialty forums, including those focused on pediatrics, surgery, and other broad clinical audiences.
  • Lead annual voter mobilization campaign including identification of affiliated voter pool, voter education/registration activities, and other efforts to encourage affiliated specialists to submit nominations.
  • Provide quarterly briefings to the Rising Forward Core Team and the CMO on the organizational expert opinion strategy, divisional plans, and performance outcomes of completed initiatives.
  • Collaborate with External Communications Team to develop social media posts highlighting specialty achievements, clinical expertise, and reputation ‑ enhancing milestones Develop newsletters and other marketing materials to provide consistent engagement with targeted audiences.
  • Support additional writing, editing, and communication projects as needed.

Requirements

  • Bachelor’s degree in Marketing, Communications, English or Journalism required. Strong writing and communications skills and an understanding of marketing channels required.
  • Five years of experience in marketing or communications, ideally in the non-profit sector.
  • Experience developing digital content for the web and a comprehensive understanding of social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
  • Must be self-motivated and able to work both independently and as a member of a team; attention to detail and the ability to prioritize and execute multiple projects under demanding deadlines are essential.
  • Demonstrated ability to use Microsoft Office applications, including Microsoft Word, Outlook, Excel and PowerPoint.
  • Education Bachelor\'s Degree: Business Communications (Required), Bachelor\'s Degree: Journalism (Required), Bachelor\'s Degree: Marketing (Required)

Preferred

  • Familiarity with healthcare a plus.
  • Experience providing communications support for fundraising events a plus.

Benefits

  • Medical, dental and vision insurance
  • Employer paid group term life and disability
  • Employer contribution toward Health Savings Account
  • Flexible Spending Accounts
  • Paid Time Off (PTO), Paid Holidays and Paid Parental Leave
  • 403(b) with a 5% employer match
  • Various voluntary benefits:
  • - Supplemental Life, AD&D and Disability
  • - Critical Illness, Accident and Hospital Indemnity coverage
  • - Tuition assistance
  • - Student loan servicing and support
  • - Adoption benefits
  • - Backup Childcare and Eldercare
  • - Employee Assistance Program, and other specialized behavioral health services and resources for employees and family members
  • - Discount on services at Lurie Children’s facilities
  • - Discount purchasing program