Senior Marketing Specialist

Responsibilities

• Leads the development, and optimization of integrated marketing campaigns ensuring strategic alignment with organizational objectives and growth targets.
• Oversees the creation of compelling, patient-centered content across digital platforms—including social media, websites, and blogs—to enhance engagement, brand awareness, and service line visibility.
• Provides strategic direction to the creative team in the development of high-impact digital marketing assets that align with brand standards and campaign goals.
• Leverages data analytics and performance insights to evaluate marketing effectiveness, inform decision-making, and continuously refine strategies for maximum ROI.
• Directs the planning and execution of patient webinars, and outreach initiatives, reinforcing the organization’s presence and reputation in key markets.
• Ensures brand consistency and integrity across all marketing touchpoints, fostering a unified and trustworthy patient experience.
• Oversees marketing materials to ensure accuracy and brand consistency.
• Manages and cultivates relationships with external agencies, vendors, and partners to support campaign execution and extend marketing capabilities.
• Serves as a strategic liaison between cross-functional teams and marketing leadership, effectively managing up to the Marketing Director by providing regular performance updates, insights, and recommendations to inform broader marketing strategies.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, or related field
• Experience : 5 years of experience in Marketing, Digital Marketing, or a related field

Nice to Have

• A proven track record of driving projects forward
• Detail oriented and strong communication skills

Benefits

• Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
• Retirement: Inova matches the first 5% of eligible contributions – starting on your first day.
• Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans.
• Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
• Work/Life Balance: offering paid time off, paid parental leave, flexible work schedules, hybrid career opportunities