Senior Marketing Specialist - Hybrid Role

Responsibilities

• Gather data on existing and potential customers, competitors, or market segments for use in the development of targeted marketing strategies
• Work closely with Principal Managers and sales leaders to collect information or specifications for use in marketing products and principals
• Develop and administer a calendar of marketing campaigns or other promotional opportunities including trade shows, etc. and ensure associated deadlines are met
• Be an ambassador for Barentz branding across division
• Lead Barentz’ social media presence with product and principal announcements, video, and vertical engagement
• Oversee all tradeshow details and manage tradeshow booth presence (banners, literature, promos) to foster engagement with customers and principals
• Proofread marketing collateral (ads, product guides, articles, press releases, etc.)
• Coordinate feature product information for monthly e-mail newsletters
• Write company-wide press releases for media
• Collaborate with and advise sales team on best practices by using marketing tools, such as Paperflite, lead scanning, directories.

Requirements

• Bachelor’s degree required.
• At least three (5) years of experience in marketing and graphic design
• Hands on experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office (PowerPoint), CMS for webpage content (some HTML required), social media apps, and Constant Contact
• Strong attention to detail, data entry and organizational skills
• Exceptional proofreading skills
• The ability to work in a team environment, prioritize work assignments and act independently
• Ability to be proactive on marketing ideas that create value for the organization and assigned vertical
• Self-motivated, independent, flexible, creative, and responsible
• Strong calculation, organizational, and problem-solving skills
• Must be very detail oriented and meticulous in how work is performed

Preferred

• Master’s degree preferred