Responsibilities

• Direct Marketing/Advertising/Promotional: Direct marketing involves sending promotional marketing materials directly to consumers (print and publication).
• Product/Brand Marketing: Product/Brand marketing is the focus area devoted to strategically bringing a new product or service to market. This discipline sets the strategy, guiding many of the other marketing specializations listed. Much of their work is based on research to understand the important variables related to competitors’ products, review and synthesize consumer research information and meet with product development teams to better understand the features of the product. This information is then used to formulate an overall product marketing strategy.
• Content Marketing: Content marketing is all about creating content—basically any consumable piece of information—that serves a purpose beyond just promoting a product. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining.
• Social Media Marketing: The purpose of social media marketing is generally to drive traffic to a company’s website while boosting overall brand awareness and customer loyalty. Marketers achieve this by using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between. Social media gives brands and businesses the opportunity to interact with the public in a personalized way.
• Database Marketing: Database marketers collect information about consumer preferences to create targeted messages to consumers.
• Marketing Research & Analysis: Market researchers employ several tactics for picking the brains of the public and gathering information and interpreting the data.

Requirements

• - Bachelor9s degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience
• - 4-7 years of experience in marketing, brand management, campaign execution, or related disciplines
• - Experience developing and executing multi-channel marketing campaigns across digital, social media, direct marketing, and content channels
• - Strong understanding of product and brand marketing principles, including positioning, messaging, and go-to-market strategy
• - Experience analyzing customer, market, and campaign performance data to drive recommendations and business decisions
• - Ability to translate insights into targeted marketing initiatives that support customer acquisition, engagement, and retention
• - Strong written and verbal communication skills with the ability to create compelling marketing content and presentations
• - Proven ability to build relationships and collaborate effectively with cross-functional teams and stakeholders
• - Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment
• - Proficiency in Microsoft Excel, PowerPoint, and Word; experience with marketing, social media, or analytics platforms is a plus

Preferred

• Experience with marketing, social media, or analytics platforms is a plus

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.