Responsibilities

• Serve as a senior resource within the Marketing team, sharing knowledge, providing guidance and support to team members, and helping ensure consistency and quality across marketing initiatives.
• Develop marketing and communications strategies that strengthen brand awareness, member engagement, and market positioning.
• Coordinate the development and execution of integrated marketing initiatives across internal teams and external creative, digital, media and technology partners, ensuring campaigns are delivered on time, on brand, within budget and aligned with established marketing strategies and objectives.
• Define and steward the credit union’s brand identity across all channels and touchpoints.
• Write and develop strong content and copy across marketing channels, and plan and execute member and community events that support brand visibility and engagement.
• Manage internal and external communications, ensuring consistent, transparent messaging that strengthens employee engagement and brand reputation.
• Collaborate closely with team members, vendors, and business partners in a creative, team-oriented environment to bring marketing and branding initiatives to life.
• Drive member acquisition, cross-promotion, and retention strategies across consumer and business segments through targeted campaigns using segmentation, lifecycle marketing, and personalization strategies.
• Manage digital marketing initiatives, including SEO, GEO, SEM, paid search, content strategy, marketing automation, analytics, and conversion optimization to drive brand awareness, lead generation, member growth, and measurable return on investment.
• Track marketing campaign performance and use insights to refine strategies, improve ROI, and support member growth.

Requirements

• Bachelor’s degree from a four-year (4) college or university; degree in Marketing preferred.
• Minimum (5) years progressive experience in marketing, digital marketing, growth strategy, and related disciplines.
• Proficiency with Adobe Creative Suite (or comparable graphic design software), CRM platforms, and marketing automation tools preferred.
• Prior banking or credit union marketing experience is valuable, but not required.